I truly love their work — limited color palette, simple and clean layouts, typographically oriented, and concept-driven. Non-Format is the creative team of Kjell Ekhorn and Jon Forss who work on a range of projects including art direction, design and illustration for arts and cultures, music industry and fashion and advertising clients. They're based in London and (surprise! surprise!) Minneapolis! I should try to find these guys, they really are my heroes : )
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