I had earlier posted Integrity Spirits' packaging, and just stumbled across Jared Milam's portfolio on Behance which contains the identity. I now understand why the packaging was so beautiful as it stems from this incredibly strong and thoughtful identity. The logo channels the mythos of the founders of Integrity Spirits, Rich and Kieran. They are life-long friends, yin and yang, and are unified by their passionate commitment to the distillation of spirits. All the printed materials reflect the hand-crafted quality of the product, in one color, letterpressed and hand applied labels for personalization. The hand applied labels also echo the security seal placed over the caps of their vodka and gin bottles. Make sure to check out more of Jared Milam's work by visiting his portfolio site.