Branding the Dutch Government

Why shouldn't the Dutch government introduce its very own corporate typeface and logo? Countries are well on their way to being branded as it is, just take a look at the flags, and this is a way for the Dutch government to position themselves into society. Dumbar, the chosen studio for this feat asked Peter Verheul to transform his typeface "Versa" into what is now known as Rijksoverheid. For more info, click here.









:: Via *designworkplan*