Thursday, November 20, 2008

Johnny Cupcakes' Strong Branding

Johnny Cupcakes is a wonderful company, started by Johnny himself from the trunk of his beat up '89 Toyota Camry. He truly stands behind his brand and has turned out numerous competitors to create products that he believes in instead of quick t-shirts that turn out to be just another fad. He doesn't believe in cutting corners, instead he pays close attention to all details, and has managed to create a multi-million dollar business that is still fun, strong, and completely Johnny. To truly reinforce his brand, Johnny always goes all out for his stores and fills them with the best of the best: 1000lb dough mixers from the 1930s and 40s, stainless steel baking trays, vintage antique refrigerators, and curved glass bakery cases to display t-shirts. He even hides vanilla-scented air fresheners throughout his shops to give his customers the bakery experience. Finally, he gives out free freshly baked cupcakes to the customers with every purchase while the t-shirts are packaged in bakery boxes. Want to see more? Check out the website.

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